Email news and strategy
Email Marketing & Carpet Cleaning Companies
By Dan Forootan, President of EZ Publishing
Carpet cleaning companies are faced with many challenges; fierce competition and poor marketing strategies have devoured businesses and left many in financial ruin. The most effective way to get a leg up on the competition is to of course, provide exceptional service, and to utilize effective marketing strategies, as well.
Over the years, many have stuck to the “stick to what you know” marketing strategy; this has proven to be the kiss of death for many potentially strong carpet cleaning companies. The reason why marketing tactics such as newspaper ads, flyers in mail boxes or on car windshields don’t work is because they are costly and do not target the specific audience a company may want to appeal to.
But there is no need to despair; there is an extremely effective marketing strategy that has taken the place of these costly campaigns: it’s called email marketing. Email marketing is a truly effective marketing technique that doesn’t just advertise your services; it goes a step beyond by bridging the gap between customer-business relations. Has a flyer on a car windshield done that for your company lately? Now you can harness the power of these highly effective marketing techniques to both develop the face of your carpet cleaning company and keep clients informed. These techniques include:
- Email Blasts
- Email Newsletters
- Social Media Tabs
Email blasts allow you to send out special service offers, detailed company information, important maintenance reminders and many other relevant notifications to your clients all with the click of a button. Take email marketing one step further, when you send email blasts to your customers to wish them a “happy birthday” or “happy anniversary” of the date they became customers. This allows your customer to feel genuinely appreciated by your company, and will likely create a loyal following.
Email newsletters are a very informative way for your clients to stay up to date on milestones your company has reached, important service announcements, and current events within the company. The best part is, with easy-to-use newsletter templates, you can set up your information and send it out to your entire client list with just the click of a button – it really is that simple.
Social media tabs are a huge help to anyone who wants to expand their company’s social network. Social media tabs allow customers who visit your website to click any social media tab on your webpage and immediately begin following you on social media boards such as Facebook or Google+Page. As your clients like and share your current posts, their friends are able to see your posts, and are also able to begin following your company’s page.
Now is the perfect time to take the next step towards effective marketing that will save you the money you’ve been spending on very costly outdated marketing strategies. Invest in email marketing software today!
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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