Email news and strategy

Brokerage Firms and Email Marketing

By Dan Forootan, President of EZ Publishing

When investors are looking for a brokerage firm they can trust with both their short-term and long-term goals, the vetting process for both the brokerage firm and the client can be time-consuming. After all, as a brokerage firm, you are being entrusted with most if not all of a client’s hard-earned money. This requires a sensible and proactive approach: and as a brokerage firm, why not demonstrate both of these qualities through effective email marketing?

Email Marketing is a professional and efficient way to secure the trust of prospective clients. With email marketing software, this revolutionary marketing strategy far surpasses other, outdated marketing tactics such as advertisements in flyers or television commercials.

Email marketing strategically employs technological advancements to tailor your brokerage firm’s approach to your clients. Effective email marketing strategies are conducted through:

  • Email Blasts
  • Email Newsletters
  • Social Media Tab Campaigns

Email marketing newsletters will allow the brokerage firm to reach out to clients in a more informative way, by giving recent market statistics, sharing the brokerage firm’s recent achievements, providing a forecast of the short-term market and sharing the firm’s upcoming events. Email newsletters allow clients to see examples of the firm’s continued success over a length of time, and help clients stay informed. When clients feel like they are up to date on the latest market trends, they will naturally be inclined to build a partnership with your brokerage firm.

Email newsletters are only one of the many ways in which email marketing software opens up a new dimension of marketing strategy. There are many other email marketing tools specifically designed to help brokerage firms establish a lasting relationship with their clients. For more information on how StreamSend can help your brokerage firm reach the next level through email marketing, visit our website today!

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