Email news and strategy
Black Friday & Cyber Monday Email Blasts
By Dan Forootan, President of EZ Publishing
Welcome to the retail business and consumer’s Super Bowl showdown, better known as Black Friday & Cyber Monday. For the overwhelming majority of businesses, the holiday shopping season is hands down the biggest and most important season, which is why it is so important for business owners to invest in the right kind of marketing strategy to gain as much consumer recognition as possible.
With the world becoming increasingly more dependent on social media and technology as a whole, people pay more attention to what comes into their email inboxes than they do their own mailboxes at the end of the driveway. The average consumer no longer has the tolerance for paper flyers that clutter the mailbox or for reading newspapers, when they can simply download the application for local news on their smartphones or laptops. So, reaching consumers has definitely changed over that past several years, and successful marketing has changed right along with it.
Email blasts are the best way to ensure that your customers are being reached by your business and have first-hand information on all your great holiday sales. Black Friday and Cyber Monday email blasts are crucial to any business’s survival during the holiday season. Consider this: you can customize an easy-to-use StreamSend software email blast template to keep all your customers informed of the hottest Black Friday and Cyber Monday deals you are offering, as well as upload pictures of products with the email blast photo attachment feature. This way, your customers know exactly what they want before they even come into the store to make their purchase. As fellow business owners, we all know consumers want to be informed about prices and products before they make purchases. With Black Friday & Cyber Monday email blasts, you are enabling smart consumer shopping, which we all know leads to more spending.
Are you still wondering if Black Friday & Cyber Monday email blasts are the best way to ensure a profitable holiday retail season for your business? Consider all the money you have invested in television ads, paper flyers and other traditional methods of marketing that made your season’s revenue more in the red than in the black the past several years. Email marketing is your best approach to corner the market on your niche of consumers this holiday season. To find out more information on how to begin your Black Friday & Cyber Monday email blasts, start your Free Trial today!
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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