Email news and strategy
Holiday Email Blasts Allow Bakers to Earn More Dough
By Dan Forootan, President of EZ Publishing
With the holiday season just underway, let’s face it: consumers are not just looking for special offers on products to sink their teeth into, but services, as well. This is why bakers need to take into account the seriousness of email marketing for their bakeries.
This holiday season, give the bakeries at local groceries a run for their money when you begin utilizing email marketing strategies like email blasts and social media. The big corporate chain bakeries are hoping neighborhood bakers do not catch on to the cost-effective spending that email marketing offers as a promising advertising strategy. As we all know, local bakeries often offer special items and recipes you just cannot get from chain bakeries, and it is now time to let consumers be thoroughly aware of the great prices and recipes your bakery offers.
Holiday email blasts offer bakers a variety of marketing strategies that traditional forms of marketing just cannot seem to reach. Aside from a more cost-effective rate, email blasts allow you to reach your customers with a few clicks of a button. Thanks to StreamSend’s easy-to-use email blast templates, you can upload photos of your beautiful baked creations and inform customers of specials that you are running for the holiday season, all without having to lift more than a few fingers on your keyboard. How is that for time management? You are a baker, and email blasts allow you to send out valuable information to your customers, without monopolizing too much of your time worrying about marketing strategies. This way, you can get back to what you do best – baking delicious treats!
This holiday season, give your competition a taste of what your bakery is made of, and with the backing of email marketing, they will see you are no cream puff. Make this holiday season your most profitable one yet, while you reach customers on a personal level through email blasts. For more information, start a Free Trial, and let’s start your holiday email blast campaign!
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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