Email news and strategy

Avoid Spam Filters

By Dan Forootan, President of EZ Publishing

The success of your email marketing campaign is contingent upon the deliverability of your email blasts. Avoiding spam filters can prove to be a bit challenging, but with our email blast tips we can save you plenty of time and money. Here are some ways to successfully avoid spam filters and increase your open rate.

Avoid Phishing Phrases: Many of us conducting email blasts accidentally add phishing phrases to our emails without even realizing we did so in the first place. Unfortunately, there is no official list of spam or phishing phrases to avoid. If you try to minimize words that are listed in general advertisements or commercial promotions, it will help you avoid spam filters.

Get Permission from Your Subscribers: It is essential, in a successful email marketing campaign, to have the approval of your subscribers in order to send emails in the first place. On your email blast sign up form, be sure to inform your subscribers of your intended use of their email address.

Balance Your Text & Image Ratio: Images are a quick way to send up flags that your email blasts may be spam. So, if you want to avoid spam filters, do not send image-only emails. We suggest sending at least two sentences of text per image you send.

Avoid Attachments: Sending attachments is a quick way get your email blasts listed as spam. Since many phishing techniques incorporate attachments, it is best to exclude attachments at all steps of your email marketing campaign. Simple email blasts, with clear and concise content are all you need to keep your subscribers engaged.

The best way to avoid spam filters and ensure the successful delivery of your email blasts is to use an email delivery service such as StreamSend. For more information on our email marketing program, call us today at 1-877-439-4078, ext. 1.


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