Email news and strategy

Email Marketing: Appreciating Your Loyal Customers & Attracting New Ones

By Dan Forootan, President of EZ Publishing

Customer appreciation is not only for your tried and true customers, but it also conveys an important message to new customers as well. Developing an email marketing campaign with customer appreciation in mind can go a long way for a business. Email marketing software from StreamSend can tailor your customer information for email blasts and open the door to economic success. Here are just a few of the most dependable ways to use email marketing as a way to show your customers how much you truly appreciate them.

Surveys: Email blast surveys are a great way to let your customers know you are listening and interested in what they have to say. If a customer recently made a purchase or contacted your customer service team, send them a survey email. Sending customers a brief email survey reminds them that what they think matters most to your business.

Loyalty Promotions: It is important to acknowledge your loyal customer base. Sure, you want to appreciate all of your customers, but you also want to give your customers a status to strive for when it comes to exclusive offers. Special offers designed for your most loyal customers are an excellent way to say thank you. Do not forget to add a teaser on your Social Media platforms regarding ways your customers can qualify for this elite status. This strategy will boost your email marketing efforts.

Take Notice of Special Occasions: If you know your customers’ birthdays or special occasions, a simple email blast reminding them that you are thinking of them is an excellent way to keep fresh in their minds. Most people would agree, that it is the little things that matter most, and a special occasion email blast goes a long way.

Keep your customers loyal to your business through your email marketing campaign. If you have more questions about StreamSend’s email marketing program, we are always here to help you and your business grow. Get more information on building a stronger relationship with your customers through email marketing by calling us today at 1-877-439-4078.


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