Email news and strategy

A Solid Social Media Strategy

By Dan Forootan, President of EZ Publishing

Social media is an essential part of getting your business noticed and increasing sales. The most important aspect of social media, as with any marketing strategy, is to make sure you are using it the right way. Here are some social media tips to help your business grow a following of loyal customers.

Develop a strong social media strategy: A smart social media campaign will address both your desire to increase website traffic and increase customer loyalty and product awareness. The right social media strategy will encompass all of these areas, and help you improve them. The key is to keep your content engaging and interesting.

Diversify your content: This tip follows suit with developing a strong social media strategy. There may be an overall theme to your social media strategy, but you want to avoid becoming too hum-drum with content. Try balancing content with educational reading, product promotions, engaging imagery and videos. This social media combination will help attract and captivate the interest of many followers.

Customer Service: Social media is quickly becoming one of the channels that customers utilize to contact a company. Social media is a very public way for customers to sing your praises, as well as air their grievances. Make sure that you are addressing both positive and negative feedback quickly and appropriately, because your reputation hangs in the balance.

Building on Successful Social Media Posts: When you have content that is driving the most engagement, site visits and conversions, you can use that knowledge to strengthen your social media strategy. Write content and social media posts that are similar to the ones that have worked in the past. A word of caution, though: do not make this practice too predictable, as it will become too boring for followers. The key is to use these successful post styles peppered throughout other content postings.

StreamSend offers a variety of social media tips to format the perfect campaign for you. Our social media management professionals can help you build a social media strategy that is right for you and your business. For more information about StreamSend’s social media strategy platform, contact us today at 1-877-439-4078.

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