7 Ways Email Marketing is a Versatile Marketing Tool

7 Ways Email Marketing is a Versatile Marketing Tool

By Dan Forootan, President of EZ Publishing

Email marketing is still the most effective digital marketing tool and there are many reasons for that. It’s a multi-faceted marketing tool that helps companies achieve business goals and drive sales. Campaigns are cost-effective, relatively easy to implement and maintain, and kill many birds with one stone. The following are a few of the many benefits email marketing provides, which solidifies the fact that this digital marketing tool is still No. 1.

Calls to Action

Every good email marketing campaign provides the consumer with a call to action and a convenient method of achieving that action. Emails should lead recipients to click on a “buy now” button or something similar. This is something email campaigns can provide that television or radio advertising cannot.


Emails have the ability to upsell a customer even without a sales team on hand. For zero cost, upsell your email contact list with reminders about upgrades or cross sell by adding a “You Might Also Like” bar underneath featured products.

Collecting Data for Personalization

Another benefit of a good email marketing campaign is the capability of personalization based on past purchases or surveys. By personalizing, you’re placing what the consumer wants right into their hands.


Reviews are the best way to figure out what your company needs to work on, and an email marketing campaign can easily provide that. Embed a detailed survey into your campaign and use those results to grow your business.


Emails can be used to get a big announcement, policy change or notice of a product launch out to your loyal customer base with just a click of a button.

Growing Social Media Platforms

An email marketing campaign can be used to grow new social media platforms quicker, simply by asking your contact list to follow you. Even better, provide an incentive to follow or launch a contest to ensure more followers.