10 Email Marketing Influencers to Follow on Twitter

10 Email Marketing Influencers to Follow on Twitter

By Dan Forootan, President of EZ Publishing

Following digital and email marketing influencers on social media provides instant access to the newest practices, conferences and cutting edge ideas. Their wealth of knowledge allows us to stay on top of industry trends. It can be difficult (and time consuming) to figure out who the best influencers to follow are, so we’ve compiled a list of 10 that are worth hitting the ‘Follow’ button for.

10. Dennis Wakabayashi@dwakabayashi

Dennis Wakabayashi is an expert global email marketer who is currently the Group Director of Digital Marketing and Integration at the Integer Group. Wakabayashi has previously led McDonald’s’ digital and social strategy.

9. Tim Burrowes@mumbrella
Based out of Sydney, Australia, Tim Burrowes is an award-winning media and marketing expert who is the Founder and Content Director for Mumbrella.

8. Ann Handley@MarketingProfs

Ann Handley is Head of Content at MarketingProfs and carries the title of LinkedIn Influencer under her belt. She’s the author of two books on content marketing and makes an excellent influencer to follow on Twitter due to her industry insights and experience.

7. Joanna Wiebe@copyhackers

Joanna Wiebe is an email copywriter with over a decade of experience. Her insights about creating email copy that converts makes her an excellent influencer to follow.

6. Alex Williams

As the Creative Director at Trendline Interactive, Alex Williams is an email marketing pro with a lot to offer his followers. His witty commentary on industry trends and news is worth a follow.

5. Spencer Kollas@SpencerKollas

Spencer Kollas is VP, Global Deliverability, Experian Marketing Services and his Twitter feed consists of a wealth of knowledge about digital and email marketing.

4. Bill McCloskey@BillMcCloskey

The self-proclaimed “Godfather of Email Marketing” is an influencer to follow on Twitter because of the nature of his company, Only Influencers, which brings together other email marketing influencers for discussions, blog collaborations and more.

3. Mia Papanicolaou@MiaPapanicolaou

Mia Papanicolaou is the COO of Striata and her Twitter bio states she’s “passionate about email marketing.” Her Twitter feed is a good source of key industry information.

2. Kath Pay@kathpay

Kath Pay promises to deliver “cutting-edge tactics and strategies” from the email marketing industry in her Twitter bio, and we think she delivers.

1. Elliot Ross@iamelliot

Elliot Ross is the CEO and Co-Founder of Taxi for Email as well as the Managing Director and Founder of Action Rocket, who often speaks about email marketing at conferences. He’s worked on campaigns for IKEA, The Body Shop and British Airways to name a few.

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